MKT 160 - Principles of Retailing

1. Recognize the complex nature of retailing
   1. Define the application of target marketing and retailing
   2. Identify ways to build a sustainable competitive advantage
   3. Explain the buying process that consumers go through when purchasing merchandise or services
2. Discover the career opportunities available in the field of retailing
3. Classify the types of retail operations
   1. Name the different types of retailers
   2. Identify laws and regulations governing retailing
   3. Identify traditional and non-traditional approaches to retailing
4. Discuss the value of store security
   1. List types of loss prevention options available
   2. Identify steps to avoid shop lifting
5. Assess non-merchandise factors that contribute to a successful retail operation.
   1. Determine the elements necessary for retail site selection
   2. Cite requirements for store layout and design
   3. Understand the basic elements of the retail communication mix
   4. Recognize the value of customer service and Customer Relationship Management
6. Recognize the growing importance of human resource management in retailing
   1. Understand the process of human resource management
   2. Understand the tasks that a store manager is responsible for completing
   3. Understand the basic techniques to improve employee motivation and retention
7. Participate in a series of interviews with a retail management mentor, in teams, in order to gain practical knowledge of concepts discussed in the course
8. Develop a retail strategy for a business, implementing the appropriate target market and retail mix