Dec 07, 2022  
2020-2021 Course Catalog 
    
2020-2021 Course Catalog [ARCHIVED CATALOG]

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JOU 110 - Intro to Mass Media

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Core
An introduction to mass communication in a global marketplace. Emphasizes print and electronic media, advertising and public relations, ethics and new technology.
Competencies
  1. Survey the history of the mass media–books, newspapers, magazines, film, popular music (recording), radio, television, and the Web
  2. Analyze the contemporary status of the mass media– books, newspapers, magazines, film, popular music (recording), radio, television, the Web and new communication technologies
    1. Examine the role of each medium in contemporary society
    2. Investigate the fundamental processes of gathering information for and disseminating information through each medium
  3. Appraise the various contemporary and enduring issues that evolve out of the interactions of individuals and the mass media
    1. Survey the ethics of mass communication
    2. Evaluate the impact of international communication
    3. Explain the effect of mass communication on modern culture
    4. Assess the role of mass communication in the functioning of democratic institutions
  4. Discuss factors influencing accuracy
  5. Analyze resources and methods needed to critically evaluate the mass media
    1. Examine mass communication research
    2. Investigate mass communication theory
  6. Demonstrate mass communication research
  7. Explain how markets and the media interact to determine media content
  8. Examine the tremendous and largely unrecognized role that mediated communication plays in constructing social reality
    1. Investigate how media personnel influence media content
    2. Scrutinize consumer concerns about media content and quality
    3. Survey how markets and media interact to determine media content
  9. List ways consumers can take a role in influencing the content and methods of mass communication
  10. Discover a sense of responsibility as a citizen of our popular culture
  11. Explore possible mass communication alternatives and futures



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