GRT 430 - Emerging Technologies

1. Develop and publish an interactive project
   1. Develop an interactive slide show utilizing Adobe Acrobat.
   2. Develop an interactive slide show utilizing Adobe InDesign
   3. Develop an interactive slide show utilizing Adobe Flash.
   4. Publish interactive projects on a web site.
2. Demonstrate an understanding of PDF workflow
   1. Generate PDF files with printers’ marks and bleed in the proper PDF/X format.
   2. Generate soft-proof PDF files.
   3. Generate custom PDF job options for various production scenarios
3. Demonstrate knowledge of Acrobat and PitStop Pro.
   1. Utilize PitStop Pro to repair font issues with PDF files
   2. Utilize PitStop Pro to repair color issues with PDF files
   3. Utilize PitStop Pro to repair image and graphic issues with PDF files
   4. Customize profiles in PitStop pro and apply to various projects
   5. Develop a streamlined workflow in Acrobat and PitStop Pro
4. Demonstrate an application of color management
   1. Explain CIELAB color space
   2. Define gamut reduction and explain its effect on color reproduction
   3. Explain ICC color profiles
   4. Explain how a color management system regulates color conversion through the workflow
   5. Define “color profile” and its function in color management and color correction
   6. Use a spectrophotometer to create custom profiles
   7. Defile shadow clarity and list several methods used for its improvement
   8. List proofing methods used in the graphic communications industry
   9. Modify and adjust images utilizing various device profiles
5. Demonstrate an understanding of variable data publishing
   1. Define personalized marketing and its place in the printing industry
   2. Identify differences between personalized marketing and conventional printed products
   3. Cite advantages to personalized marketing
   4. Describe differences in production and design of personalized marketing as compared to non-personalized print and web mediums
6. Utilize Adobe InDesign to develop projects that incorporate personalized print marketing
   1. Utilize and improve database for variable project
   2. Utilize various expressions in a variety of projects
   3. Produce a business card that incorporates variable text and images
7. Utilize PrintShop Mail to develop projects that incorporate personalized print marketing
   1. Utilize and improve database for variable project
   2. Utilize various expressions in a variety of projects.
   3. Produce a business card that incorporates variable text and images.
   4. Produce a letter that incorporates variable citations, images, and dates.
   5. Produce a flyer that incorporates variable citations, personalized text, and images
   6. Produce an event ticket that incorporates variable dates and numbering
   7. Successfully pass performance exam citing expressions for various variable data situations
8. Demonstrate an understanding of Multi-Channel marketing
   1. Define multi-channel marketing and its place in the marketing industry
   2. Identify differences between multi-channel marketing and conventional printed and broadcast products
   3. Cite advantages to multi-channel marketing
   4. Describe differences in production and design of multi-channel marketing as compared to non-personalized print and web mediums
9. Utilize XMPIE to develop projects that incorporate multi-channel marketing
   1. Utilize and improve database for multi-channel project.
   2. Utilize various expressions in a multi-channel of projects
   3. Produce a marketing campaign that is multi-channel via XMPIE.