GRD 405 - Typography I

Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech

This course explores the history, structure and fundamental principles of typography as it relates to graphic design. Topics include typeface identification, study of typeface design, designing with type and typographic grid systems. Students build skills with the basic elements of typography.
Prerequisite: GRD 415, GRD 459, or instructor approval
Competencies

Identify typographic characteristics
1. Identify typographic anatomy
2. Identify typographic boundaries
3. Identify typographic alignment
4. Identify typographic spatial manipulation
5. Discuss typographic hierarchy
Recognize typeface categories and classifications
1. Review the history of the Roman alphabet
2. Identify historical typeface classification categories
3. Discuss page layout grid systems
4. Discuss appropriate typeface choices
Define typographic terminology
1. Review textbook, lecture notes and participate in assessment challenges.
2. Demonstrate typographic criticisms of student and professional designers.
Apply the use of typography in graphic communication projects.
1. Design a project utilizing found typography
2. Design a text type project
3. Design a display type project
4. Design a project using both display and text type
5. Design an expressive type project.
6. Design a project involving use of a grid system
7. Complete projects by assigned deadlines
Practice digital typographic controls
1. Recognize type readability and legibility
2. Demonstrate correct punctuation usage
3. Demonstrate typographic alignment
4. Demonstrate typographic spatial manipulation
5. Demonstrate typographic hierarchy
6. Demonstrate use of font management software

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