Jul 21, 2019  
2018-2019 Course Catalog 
    
2018-2019 Course Catalog [ARCHIVED CATALOG]

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MMS 482 - Video Production III

Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
Examine the use of effective video technics, wardrobe, acting, backgrounds, and props. Instruction includes application of effective plots and plot structure to fit the message being communicated. Lab activities will emphasize getting the concept from a raw idea to production using industry standard procedures and practices in production activities. 
Prerequisite: MMS 481  
Competencies
  1. Evaluate the wardrobe selection process.
    1. Examine wardrobe design and effectiveness in video production.
    2. List effective appearance criteria for selected presentations.
    3. Apply color theory to wardrobe selection.
    4. Discuss shape and presentation effectiveness.
  2. Examine effective acting characteristics.
    1. Discuss effective positioning.
    2. Describe physical attributes that enhance or detract from a message.
    3. Examine vocal features that match desired characteristics.
    4. Research action and motion as fitting to a desired outcome.
    5. Discuss physical and emotional chemistry.
    6. Discuss and examine timing of vocal and action activities.
  3. Assess effective use of backgrounds and props.
    1. Discuss props.
    2. Discuss backgrounds.
    3. Examine effective use of backgrounds and props.
    4. Design props.
    5. Design backgrounds.
    6. Examine special effects related to backgrounds and props.
    7. Demonstrate green and blue screen effects.
  4. Evaluate plot design and effects.
    1. Discuss typical plots in different types of films.
    2. Discuss plot types in video short presentations.
    3. Summarize plot design for marketing, training and informational videos.
    4. Assess the effects of appropriate plots and mismatched plots.
  5. Apply the creative process to develop a production quality video presentation for a website.
    1. Develop story board.
    2. Develop a script.
    3. Develop a shot list.
    4. Record the sound track.
    5. Shoot the video footage.
    6. Produce and edit the content.
  6. Produce a 30 second commercial, based on a creative brief, to market a product using industry standard production and editing software.
    1. Develop story board.
    2. Develop a script.
    3. Develop a shot list.
    4. Shoot the video footage.
    5. Record the sound track.
    6. Edit and produce the content.
  7. Research topics in technology and use the information to produce an instructional video.
    1. Identify topic from a creative brief or client input.
    2. Segment a story board based on natural segmentation of information.
    3. Develop a script.
    4. Develop a shot list.
    5. Shoot the video footage.
    6. Record the sound track.
    7. Edit and produce and the content.
  8. Analyze videos and discuss the effectiveness of the video’s message and ways to improve the video.
  9. Edit existing video segments to improve effectiveness and quality. 



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