Aug 19, 2019  
2018-2019 Course Catalog 
    
2018-2019 Course Catalog [ARCHIVED CATALOG]

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MMS 481 - Video Production II

Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
Learn to implement elements and principles of digital video production. Explore how to start from a basic concept to develop and produce short video segments for use in web sites or other digital media. Emphasis will be placed on getting the concept from a raw idea to production using industry standard software to produce and edit content. 
Prerequisite: MMS 480  
Competencies
  1. Demonstrate the creative process for targeted communication using principles of design as applied to video production.
  2. Demonstrate effective creativity in planning and development of video segments on specialized topics.
    1. Demonstrate pre-production activities.
    2. Apply screen writing and scripts.
    3. Develop story boards.
    4. Develop shot lists.
  3. Create effective visual layouts to plan effective video production.
    1. Develop storyboards.
    2. Present the story concept using visual aids to secure approval to produce.
  4. Develop an audio script directed at a target audience as identified in a creative brief.
    1. Examine script styles.
    2. Write a draft script as directed to fit a creative brief.
    3. Develop a final script to meet the goals of a creative brief.
  5. Apply traditional video techniques to shoot digital video segments.
    1. Shoot video footage of listed techniques.
    2. Shoot video footage to match story board concepts and audio scripts.
  6. Demonstrate video editing and methods.
    1. Import media into software for editing.
    2. Use industry standard software to edit a video presentation.
    3. Use digital cut and splice features to edit for effective content and story.
    4. Demonstrate effective audio editing technics.
    5. Edit for effective color.
    6. Build composites, scale, position, crop, and distort images.
    7. Demonstrate media-management strategies.
    8. Demonstrate transitions.
    9. Demonstrate effects and filters.
    10. Demonstrate rendering options.
  7. Apply elements of video production to effectively communicate intended message.
    1. Edit for effective presentation.
    2. Apply special effects to enhance interest.
    3. Evaluate composition and reshoot or edit to improve quality.



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