May 24, 2019
ART 283 - Commercial Photography II Credits: 3
Lecture Hours: 2
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: General
Advanced commercial photography builds on the skills learned in Basic Commercial. The course studies studio and location commercial photography techniques with an emphasis on advertising photography. Studio operation procedures related to pricing, work flow, and scheduling are presented. A Portfolio is required from the student upon completion of the course.
Prerequisite: ART 189 , ART 186 ,ART 225 , ART 192 , ART 292
- Evaluate advanced camera equipment and accessories used for commercial photography assignments.
- Demonstrate the selection of a camera’s advanced features and interchangeable lens capability.
- Evaluate the capabilities and limitations of their personal cameras.
- Make informed decisions about lens choices for particular assignments.
- Identify lighting devices for particular assignments.
- Identify peripheral devices for professionals (tripods, shutter release, etc.)
- Demonstrate appropriate software for the desired effect.
- Identify characteristics of camera shooting modes.
- Critique various qualities of light and be able to recognize, produce, and control various lighting conditions.
- Demonstrate a thorough understanding of lighting equipment.
- Differentiate and apply methodologies of lighting techniques and exposure.
- Demonstrate a high level of technical skill in photography of small products.
- Distinguish the differences between existing light, tungsten and strobe lighting.
- Relate lighting techniques to subject matter and apply accordingly.
- Give examples different flash units used in the studio for advanced commercial lighting.
- Identify studio main light.
- Identify studio fill light.
- Identify studio kicker light.
- Identify studio background light.
- Assess the advanced principles of art, design and composition.
- Demonstrate the multi-step process of workflow in Image capture.
- Identify the multi-step process of workflow as it relates to image editing.
- Identify the multi-step process of workflow as it relates to image output.
- Evaluate the “workflow” while working on advanced commercial photography assignments.
- Demonstrate simplicity/emphasis.
- Execute the rule of thirds.
- Demonstrate perspective or point of view.
- Identify leading lines.
- Critique Advanced On-Location Lighting
- Analyze/critique photographic work.
- Develop a portfolio of commercial photography digital images.
- Demonstrate the ability to print their photographs for display.
- Describe how to display an image for presentation.
- Create the ability to present final projects on the web.
- Create the ability to present final projects in book form.
- Evaluate advanced digital images in both a printed and/or electronic format.
- Describe the techniques for using advanced portable supplemental flash.
- Set up studio lights and demonstrate advanced on-location lighting using techniques.
- Prepare advanced digital images.
- Demonstrate effective speaking and listening skills with clients.
- Show advanced time, task, and resource management skills.
- Use advanced critical-thinking and problem-solving skills.
- Evaluate Workplace Readiness Skills
- Demonstrate how to adjust digital images using advanced software tools.
- Show techniques using filters to readjust or sharpen images.
- Describe how to edit a digital image using High Definition resolution Imaging.
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