ART 194 - Portfolio Photography 1

1. Point out the basic features of digital cameras and know how to use them.
   1. Demonstrate composition of a digital image and the factors that affect its quality and file size.
   2. Show how digital images are transferred to a computer for storage and manipulation.
   3. Explain the differences between normal-focal length for digital camera lenses and traditional camera lenses.
   4. Identify how to make adjustments for contrast, color balance and exposure using a digital camera.
   5. Describe the basic differences between various digital cameras on the market and weigh the relative advantages and disadvantages, conveniences and costs, associated with their use.
   6. Demonstrate how to use scanners.
   7. Use histograms to create better images.
   8. Describe what a color management does.
   9. Demonstrate how to store digital images.
2. Prepare a computer to correctly display digital images.
   1. Adjust digital images using software tools.
   2. Use filters to readjust or sharpen images.
   3. Edit an image using software including: burning, dodging, levels, masks, retouching.
   4. Discuss the ethics of altering images.
   5. Describe the relative advantages and disadvantages of a number of kinds of printers and printer technologies.
3. Evaluate understanding of photographic business practices.
   1. Describe legal practices such as copyright, work for hire, royalties, and selling usage rights.
   2. Show how to present your work to agencies and galleries.
4. Use fundamental design elements.
   1. Describe the impact that framing and cropping have on an image.
   2. Demonstrate how to use the “rule of thirds”.
   3. Use contrast to enhance your images.
   4. Demonstrate how point of view can affect the interpretation of an image.
   5. Identify some of the “rules of thumb” employed by photographers involved in portraiture and landscape including managing motion, balance, and tension.
   6. Describe how to present your photographs to agencies and galleries.
   7. Summarize how to compose for photographs for specific audiences
5. Analyze various qualities of light and be able to recognize, produce, and control various lighting conditions including: diffused, direct, direct diffused and back light.
   1. Summarize the basic concepts of degree of diffusion and direction of light.
   2. Analyze a variety of lighting equipment including lights, diffusers and reflectors, supports for lighting devices
   3. Discuss the purposes for using more than one lighting device, and how to position fill lights to achieve certain effects, such as studio, on camera, existing, supplemental, (reflectors, etc)
   4. Identify a variety of flash units, flash meters, and flash accessories, and understand how they are used.
   5. Calculate exposure meter reading.
   6. Identify the arrangement used in lighting for portraits and reflective objects, and to enhance the appearance of textured surfaces.
6. Analyze photographs using vocabulary for photography and art to discuss weaknesses and strengths of various photographs.
   1. Discuss and debate the possible intention of various photographs
   2. Use reflection in evaluating own work.
   3. Describe portfolio strategies that are audience specific.
7. Evaluate different lighting techniques used in portrait photography.
   1. Demonstrate Rembrandt lighting
   2. Show Butterfly Lighting
   3. Adjust High Key Lighting
   4. Create short lighting
   5. Demonstrate Split Lighting
8. Access different studio lights used in portrait photography.
   1. Identify Main Light
   2. Discuss fill Light
   3. Identify kicker light
   4. Discuss hair light
9. Create location portrait photography.
   1. Demonstrate family location portraits
   2. Show environmental executive portrait
10. Evaluate different memory devices and file types associated with digital cameras.
    1. Demonstrate what pixels are and how they are used in digital photography.
    2. Describe digital file formats as they pertain to image capture (i.e. RAW, TIFF, JPEG).
    3. Summarize compression in digital file sizes as they pertain to image capture (i.e. Extra Fine, Fine, Basic, and Normal).
    4. Identify the difference between High and Low Resolution and how they are linked to pixilation.
    5. Identify common memory cards and camera compatibilities.
    6. Show necessary equipment used for downloading memory devices (i.e. cables, card readers, or drives).
    7. Demonstrate the workflow necessary to transfer files from a camera to another storage device.
11. Analyze the appropriate use of the camera controls on a digital camera.
    1. Set the White balance
    2. Describe how to set the ISO
    3. Adjust the Resolution
    4. Calculate how to set the Burst mode
    5. Set the Auto bracketing
    6. Demonstrate how to set the Histograms, etc.
    7. Discuss how to set the Exposure Modes (Auto, Shutter Priority, Aperture Priority, Manual, and Continuous).
12. Prepare a computer to correctly display digital images.
    1. Adjust digital images using software tools.
    2. Use filters to readjust or sharpen images.
    3. Edit an image using software including: burning, dodging, levels, masks, retouching.
    4. Discuss the ethics of altering images.
    5. Describe the relative advantages and disadvantages of a number of kinds of printers and printer technologies
13. Create an Electronic Portfolio.
    1. Demonstrate how to create a photography portfolio website
    2. Create different categories for photographic work on the website.
14. Create a Gallery Quality Printed Portfolio.
    1. Create photography prints for gallery display.
    2. Demonstrate how to mount prints for gallery display.
    3. Summarize how to display mounted prints for gallery display.