MKT 199 - Sports/Entertainment Mktg.

1. Explain the importance of sports/entertainment marketing
   1. Define sports/entertainment marketing
   2. Examine sports as entertainment
   3. Examine the growth of the sports/entertainment industry
2. Define the product Marketing Mix
   1. Evaluate the multidimensional nature of the sports/entertainment products
   2. Define the different types of sports/entertainment products
   3. Examine the strategic sports/entertainment marketing process
3. Examine the internal and external factors effecting sports/entertainment
   1. Explain internal factors and their impact on the industry
   2. Explain external factors and their impact on the industry
4. Evaluate the participants as customers
   1. List the types of customer decisions
   2. Compare psychological and sociological factors impacting the customer
5. Examine the factors influencing attendance
   1. Define participant motivation factors
   2. Explain the difference between the event and the entertainment.
6. Plan the merchandise assortment
   1. List merchandise characteristics
   2. Define Licensing
7. Identify the sports/entertainment promotion mix elements
   1. Define promotion objectives
   2. Examine sales promotion benefits
8. Examine sports/entertainment sponsorship
   1. Define sponsorship
   2. Examine sponsorships impact on the event
9. Examine pricing strategies
   1. Evaluate pricing alternatives
   2. Compare price increase impact on attendance
   3. Examine the value of price discounting
10. Complete a sports/entertainment campaign
    1. Demonstrate creative problem solving
    2. Demonstrate positive human relations skills in group work