APP 291 - Fashion Study Tour

Credits: 1
Lecture Hours: 0
Lab Hours: 2
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech

The student will participate in a supervised study tour, location to be announced, in which a concentrated time will be spent touring a market center and researching a variety of fashion businesses from manufacturing and marketing to merchandising, promoting and selling apparel.
Prerequisite: APP 260
Competencies

Interpret the affect of fashion on society in cultural and social environments
1. Observe current trends in a major fashion market
2. Contrast observations seen in the fashion forward versus mass fashion markets
Explain how fashion is created from design to finished product
Summarize the flow of apparel goods from producer to ultimate consumer
Speak with professionals in the industry about fashion careers
Explain the functions of apparel industry support services
1. Describe the role of advertising in retail sales promotion
2. Discuss the process of developing editorial material for a fashion trade publication
Evaluate different forms of visual merchandising
Observe various major fashion retailers
Apply classroom theory to industry practice
Research information about the field study location Research information about the field study location
Write a journal of observations and information gathered