APP 230 - Fashion Coord & Promotion

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech

Focus is on researching, analyzing and forecasting fashion trends. Information on emerging fashion trends is communicated through a PowerPoint computer presentation. Use of this information results in the creation of a promotional plan to establish fashion leadership.
Prerequisite: APP 260
Competencies

Contrast the duties of the fashion director, coordinator and stylist
Explain the process involved in fashion trend research
1. Identify sources of information available for trend research
2. Describe the six different fashion trend calendars
3. Explain the components of seasonal fashion trend seminars presented by the fashion director
Conduct trend research for an upcoming season
1. Present trend findings in a written report
2. Present a seasonal color analysis forecast
Identify typical retail fashion promotion activities
1. Communicate the process for planning an in-store promotion
2. Recognize the role of advertising/publicity in fashion promotion
Plan a fashion show production
1. Summarize the differences between production, formal, and informal shows
2. Describe the planning process for a fashion show
3. Maintain a journal of all show planning activities
4. Demonstrate basic runway modeling
5. Demonstrate teamwork in implementing a fashion show production