Mar 28, 2024  
2018-2019 Course Catalog 
    
2018-2019 Course Catalog [ARCHIVED CATALOG]

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APP 111 - Visual Merchandising & Design

Credits: 3
Lecture Hours: 3
Lab Hours: 0
Practicum Hours: 0
Work Experience: 0
Course Type: Voc/Tech
Focus will be learning design principles and design elements in visual merchandising and merchandise display. An emphasis is placed on planning and designing successful interior store or business displays and windows with the six components, as well as implementing all of the design principles.
Competencies
  1. Compare visual merchandising to merchandise display
    1. List the 5 steps of a sale in visual merchandising
    2. Describe why coordination between advertising and display is important
  2. Describe the importance of visual merchandising in a store, department, or corporation
    1. List the functions of a good display
    2. List the rules for display planning
  3. Explain the importance of the elements in a display
    1. List the components of a display
    2. Describe the purpose of the sketchsheet when planning displays
    3. Give examples of a display theme
  4. Explain how each of the principles of design can be created in visual presentations
    1. Define each of the 5 design principles
    2. List 4 ways to present merchandise on a wall
  5. Explain the nature of common errors in display
    1. List errors common in merchandise
    2. Describe errors common with props
    3. List errors common dealing with props, with timetables, for changing displays
  6. Illustrate the color schemes
    1. Define color
    2. Define the seven color schemes
  7. Construct, successfully, a hard line or soft line display
    1. Define soft lines
    2. Define hard lines
    3. Select appropriate props for a display
    4. Show proper lighting in a display
    5. Select an appropriate display theme for product
  8. Point out how fixture/hardware can be used in visual presentation of a retail store
    1. Identify fixture/hardware used in retail stores
    2. Describe the process of a retail floor set
  9. Produce show cards for display on computer
    1. Define layout
    2. Define optical center
    3. Describe the margin rules for layout



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