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    Des Moines Area Community College
   
 
  Sep 22, 2017
 
 
    
2017-2018 Course Catalog

Digital Marketing


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This Digital Marketing Certificate gives students an overview of the digital marketing tools and channels used by businesses and marketing agencies to communicate with customers. Students will gain a foundation of marketing principles and more specialized training that prepares them for a career in digital marketing. Courses cover social media, search engine optimization, customer relationship management, e-mail marketing, web development and content marketing.

For more information about the Digital Marketing certificate, please visit our website at https://www.dmacc.edu/programs/marketing/Pages/digital.aspx.

Program Details


Location: Ankeny


Students may start any semester.


Program Entry Requirements


  1. Complete an application for admission.
  2. Satisfy the assessment requirement.
  3. Attend any required information/registration session.

Graduation Requirements


To earn a Digital Marketing Certificate, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Semester 2


Total Credits Required to Complete this Certificate - 18


Note:


All classes currently contribute toward a Marketing AAS degree  

Fixed Costs


Tuition……………………………………………………………………………………..$151.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs


Costs Semester 1 Semester 2
Books (approx) 300-450 200-300

Costs can be reduced by renting textbooks or buying e-texts.

Approximate total for program: $3,218-3,468**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?


  • Plan and execute digital marketing strategies to achieve organizational and client goals.
  • Manage social media marketing campaigns.
  • Manage email marketing campaigns.
  • Identify and facilitate mobile marketing strategies and tactics.
  • Build search engine optimization strategies and content marketing strategies for companies and clients.
  • Develop effective web-based marketing strategies.
  • Analyze digital data used in company and marketing-specific planning.
  • Create content for websites and blogs.

What Skills and Abilities Will You Need?


  • Work well with people to solve problems and make decisions.
  • Demonstrate self-discipline, initiative, creative insight and good judgment.
  • Communicate effectively with customers, employees and employers.
  • Understand basic computer skills and software tools.
  • Recognize various facets of digital marketing.
  • Use technology for communication and business applications.
  • Develop basic visual pieces for digital marketing campaigns.
  • Use social media and build strategies to brand across prominent social media.

What Else Should I Consider about this Specialist Certificate?


  • Tremendous job opportunities and growth due to shortage in digital marketing professionals.
  • Rapid advancement opportunities.
  • Certificate transitions efficiently into a Marketing AAS degree  .
  • Digital marketing careers often require a balance of technical and marketing skills.
  • Work 40-50 hours a week in a challenging environment.
  • This educational program is excellent preparation for those who may someday want to start their own business.

Nondiscrimination Statement


DMACC offers career and technical programs in the following areas of study:

Agriculture, National & Environmental Services /Architecture, Engineering, and Construction/Arts, Design, and Visual communications/Business, Management, and Marketing/Education, Public, and Human Services/Health Science/Hospitality and Culinary/Information Technology/Manufacturing/Transportation & Logistics

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, hiring practices or the provision of services, and harassment or discrimination based on race, color, national origin, creed, religion, sex (including pregnancy), sexual orientation, gender identity, age (in employment), disability, genetic information (in employment) and actual or potential parental, family or marital status of a person. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA  50023, phone 515/964-6857, sgbittner@dmacc.edu.  Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA  50023, phone 515/964-6574, dkmckittrick@dmacc.edu.  Question or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, Citigroup Center, 500 W. Madison, Suite 1475, Chicago, IL 60661, phone 312/730-1560, tax 312/730-1576..

Legal references: Iowa Code §§ 216.6 and 216.9, Titles VI and VII of the Civil Rights Act of 1964 (42 U.S. C. §§ 2000d and 2000e), the Equal Pay Act of 1973 (29 U.S.C. § 206, et seq.), Title IX (Educational Amendments, 20 U.S. C. §§ 1681-1688), Section 504 (Rehabilitation Act of 1973, 29 U.S. C. § 794), and Title II of the Americans with Disabilities Act (42 U.S.C. § 12101, et seq.).(2017)

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