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    Des Moines Area Community College
  Oct 22, 2017
2017-2018 Course Catalog

Retail Management

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The Retail Management certificate includes fundamentals in retailing and marketing, but also has a management focus to develop knowledge and skills in leadership, human resource management and public speaking. With on-the-job-training and continued education, upward mobility may be enhanced. A growing number of job openings exist for those who want a career that is both challenging and rewarding.

An added value is that this certificate will meet the certification requirements for the Western Association of Food Concessioners. Individuals employed or seeking employment in the grocery industry may apply for WAFC certification upon completion of the DMACC Retail Management certificate.

For more information about the Retail Management certificate, please visit our website at

Semester 2

Required Course(s)

Option 1 - Select 1 Course

Total Credits Required to Complete this Certificate - 30*

*Total credits are calculated using the least number of credits needed to satisfy the option requirements.

These credits are also applicable to the AAS degree in Marketing  and the AAS degree in Management  .

Fixed Costs

Tuition……………………………………………………………………………………..$151.00 per credit

The costs for each program are estimates and subject to change.

Varied Costs

Costs Semester 1 Semester 2 Semester 3
Books (approx) 400-600 400-600 200-300
Study Tours 150 0 0

Students can expect to spend $100 - $150 per course on textbooks. Costs can be reduced by renting textbooks or buying e-texts.

Approximate total for program: $5,680-6,180**

**Program entry requirements are not included in the total approximate cost.

What Kind of Work Will You Do?

  • Hire, train, develop and evaluate employees in a retail setting.
  • Perform administrative tasks in leading a store or department.
  • Assume responsibility for product inventory.
  • Lead implementation of merchandising and display layouts.
  • Strategically sell products and develop sales promotions.
  • Work closely with coworkers and managers to identify and solve customer buying needs.
  • Create, coordinate, and communicate solutions to business and customer problems.
  • Support organizational marketing and merchandising strategies.
  • Develop long-term profitable business relationships.
  • Develop and maintain good customer relationship management strategies.
  • Establish and maintain positive and productive organizational culture.

What Skills and Abilities Will You Need?

  • Maintain good working relations with customers, employees and supervisors.
  • Leadership and teamwork skills.
  • Communicate persuasively.
  • Identify buying needs of customers.
  • Identify and solve the work problems of employees.
  • Analyze problems and create solutions.

What Else Should I Consider about this Program or Career Choice?

  • The Retail Management certificate offers a number of career and additional education options.
  • Some employers will pay tuition for this certificate and they may help you to get additional degrees.
  • You have an opportunity to plan and organize your work schedule.
  • Pressure and stress may exist when deadlines and company objectives have to be met.
  • Strong math background enhanced success in some retail management areas.
  • Many work details and programs are executed through the use of computers and related technology.

Nondiscrimination Statement

DMACC offers career and technical programs in the following areas of study:

Agriculture, National & Environmental Services /Architecture, Engineering, and Construction/Arts, Design, and Visual communications/Business, Management, and Marketing/Education, Public, and Human Services/Health Science/Hospitality and Culinary/Information Technology/Manufacturing/Transportation & Logistics

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, hiring practices or the provision of services, and harassment or discrimination based on race, color, national origin, creed, religion, sex (including pregnancy), sexual orientation, gender identity, age (in employment), disability, genetic information (in employment) and actual or potential parental, family or marital status of a person. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure. Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA  50023, phone 515/964-6857,  Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S. Ankeny Blvd, Bldg 6, Ankeny, IA  50023, phone 515/964-6574,  Question or complaints about this policy may be directed to the Director of the Office for Civil Rights, U.S. Department of Education, Citigroup Center, 500 W. Madison, Suite 1475, Chicago, IL 60661, phone 312/730-1560, tax 312/730-1576..

Legal references: Iowa Code §§ 216.6 and 216.9, Titles VI and VII of the Civil Rights Act of 1964 (42 U.S. C. §§ 2000d and 2000e), the Equal Pay Act of 1973 (29 U.S.C. § 206, et seq.), Title IX (Educational Amendments, 20 U.S. C. §§ 1681-1688), Section 504 (Rehabilitation Act of 1973, 29 U.S. C. § 794), and Title II of the Americans with Disabilities Act (42 U.S.C. § 12101, et seq.).(2017)

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